The cloud-based and AI-enabled communication platform, which is deployed jointly, allows businesses of all sizes to improve their marketing, sales, and support by unifying their communication. In short, the partnership bundles the strengths of both companies to create a powerful and highly versatile communication platform eco-system—complete with connected chatbots, contact centers, and marketing campaign services, which are all part of the Infobip platform—to help businesses improve their customer experience.
Starting this year and continuing into 2025, Telekom Business Europe will gradually launch the solution in different national markets across Europe. Stay tuned for more info! The collaboration is also in tune with the times as, according to Gartner, by 2025, 95% of enterprises will be using AI-enabled CPaaS to improve their digital competitiveness. What’s more, data from Shopify indicates that 58% of consumers say being able to get in touch with customer service easily on their favorite channel has an impact on their purchasing decisions.
AN ALL-IN-ONE SOLUTION—FROM CHATBOTS TO CAMPAIGNS
“Our extensive partnership with global CPaaS leader Infobip will help European businesses boost their productivity and set a clear path to future growth,” states Igor Marusic, CPaaS Lead at Telekom Business Europe. The centralized communication platform is both easy to use and access. It not only allows businesses to connect with customers from anywhere, at any time, but also via a wide range of preferred channels. Igor adds, “On top of voice and SMS—which remains the most important messaging channel and one that’s still growing—we’re now expanding our portfolio with new channels, including RCS, WhatsApp, Viber, Apple Messages, and Social Media. By implementing the communication platform, we’re underpinning our strength in our core channels while also creating new revenue streams and seamlessly adapting to the latest communication trends and customers needs for omnipresence.”
MAKE CUSTOMER GROWTH SMART AND SECURE
In addition to state-of-the-art IT and cloud technologies, Infobip software is deployed in Telekom Business Europe’s trusted European network, including our secure Next Generation Hybrid Data Centers. Igor emphasizes that “Our solution brings everything together in one place, so you can do more with less by combining AI and human expertise—from satisfying customers with personalized interactions on their favorite channels to smart chatbot conversations winning clients around the clock. Backed by our stable network and secure cloud computing, together with Infobip, we’re driving growth across Europe while reducing resources to keep small and medium businesses as well as large enterprises competitive.”
GROW YOUR PRODUCTIVITY ON EVERY LEVEL WITH AI
The communication platform solution born out of this unique collaboration not only connects multiple communication channels but also unifies both customer data and business processes to help leaders make more informed decisions. On top of giving customers an improved user experience, it also makes life easier for all kinds of employees, agents, and staff—from personalized marketing and targeted sales campaigns to automated bookings and customer support requests. This also helps departments master conversational marketing, commerce, and support, helping your business:
- Engage with customers in real-time using two-way conversations on their favorite channels.
- Create personalized user journeys that take customers from search to purchase in minutes.
- Automate customer support on preferred channels, with seamless agent takeover for personalization.
Sources:
- Infobip again recognized as a communications platform leader by Gartner, Infobip 2024.
- Infobip named RCS Business Messaging Leader by Juniper Research. Infobip 2024.
- Three Technologies that will transform customer services and support, Gartner 2023.
- 9 Retail Omnichannel Trends to Watch in 2024, Shopify 2023.