Styling up small businesses for big dreams by digitalization

Categories: SMBs

Small businesses and big dreams: How to create a recognizable brand in today's modern world.



Emma, ​​the owner of a local hair salon, wanted to increase the number of clients and offer new services. The first thing that came to her mind was to print and distribute flyers around the neighbourhood. She employed 2 female students who distributed leaflets around the city 5 days a week. This action resulted in a couple of phone calls, but not a single new customer walked into the salon. The flyer contained only the name of the salon, phone number and address, which was not enough to get people interested. She complained to a friend who told her that she needed to adapt to today's modern world and create a website for the salon if she wanted to succeed.

Between 70% and 80% of people who visit business websites are visiting them for the first time. It's their first experience with your business and you want them to leave with the best possible impression. We started from scratch and worked with Emma to create a clean, sleek, and modern website – one that was just like her salon. In addition to basic information such as the name of the salon, address and working hours, clients can also find on the website a list of all the services that the salon offers, which hair styling products and at what price they can be purchased in the salon.


Online Appointments and Gift Vouchers

In order to take the burden off her employees and make the process of scheduling appointments easier for clients, Emma's salon now also offers scheduling appointments through the website. The process is very simple - the client can immediately see on the page which appointments are available for a specific date and book their place with one click. On the other hand, the salon employees only need to confirm the appointment, which is automatically entered into the online calendar. Situations like lost reservations and not answering the phone due to crowds are a thing of the past.

Another of the novelties introduced by Emma is the purchase of gift vouchers through the website, which turned out to be a great move. In the first month since the introduction of gift vouchers, Emma did as many as 18 birthday haircuts for new clients, 80% of whom continued to come to the salon regularly. Also, someone maybe just wanted to buy a hair mask discovered Emma's salon and went for a haircut.


More Trust and Engagement

She gained the greatest trust of new potential clients after she started publishing pictures of finished hairstyles on the site and the possibility of leaving reviews. With all the engagement acts and the website being optimized, Emma’s salon started to pop up on the search engine, so a few new clients arrived by Googling specific services such as "scalp massage" or a brand of hair mask. It was a move that made her client base grow day by day. Potential clients now know what to expect, and hundreds of Emma's clients and their positive reviews have helped many in their decisions.



  • Visibility and reach: The Internet has a global reach and can show your brand to far more people than is physically possible for your branch office or sales team.
  • Informing users: Your website will help keep people up to date with new products, promotions, and special offers.
  • Availability 24/7: Your web shop or website works for you 24 hours a day, 7 days a week, 365 days a year.
  • Trust and credibility: A brand that can be trusted is one that has been around for a long time, it is recognizable, has loyal customers and keeps its promises.
  • Get higher conversion rates: Encourage potential customers to buy with quality content and presentation of services and products.
  • Promotion and sales: Pay per click or impression ads are an effective way to advertise on Google and a great way to reach more potential customers.



There are a large number of potential customers on the Internet every day, so your website is the first stop for a potential customer and client. For simpler and faster product sales, a web shop is the ideal choice as a store that is always available to your customers. You don't need to know how to code, create websites or web shops or maintain them yourself. With our services for small and medium businesses, our experts will create a new website, web shop or both for you and maintain them for the entire duration of using the service. They will also adjust the content for better visibility on search engines (SEO optimization), place the website (hosting) and maintain it during the entire duration of using the service. 


Contact us to learn more.