More and more businesses are adopting communication platforms across Europe and beyond. What messaging trends are you seeing in the market right now?
Messaging trends in Europe: Insights from Deutsche Telekom
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Connectivity
Globally, we’re seeing a shift from transactional to conversational messaging, and communication platforms for businesses are at the heart of this. In Central and Eastern Europe, for example, RCS, WhatsApp, and Viber are seeing massive growth. Customers expect to interact with businesses the same way they message their friends: instantly, naturally, and across channels. At the same time, AI is playing a larger role, powering chatbots, personalizing customer journeys, and improving automation. Communication platforms for businesses meet these messaging trends head-on, giving businesses the agility to evolve with customer expectations.
Telekom has partnered with Infobip to power this platform. What made them the right partner?
When we evaluated potential partners, we were looking for more than just a strong platform; we wanted strategic alignment to meet today’s messaging trends. Infobip has been named a Leader in the Gartner® Magic Quadrant™ for CPaaS for the third time in a row. But beyond recognition, we saw an obvious match, since Infobip shares our focus on innovation, omnichannel experience, data security, and long-term scalability. Their platform isn’t just robust and flexible; it also integrates seamlessly into our wider portfolio, helping us to offer reliable, enterprise-grade solutions with minimal complexity for our customers.
“We didn’t just choose the leading communication platform; we chose the one that perfectly complements our mission to be the digitalization partner for every business.”
Igor Marušić
Deutsche Telekom Europe
Can you explain that in more detail? How does the Communication Platform fit into T Business Europe’s broader offering?
Sure! Our product portfolio is built around enabling digital transformation—from connectivity to collaboration and cybersecurity to cloud. Our communication platform for businesses complements all of that. It helps businesses not only reach their customers but actually engage with them in a way that builds loyalty, drives sales, and improves support. Whether you’re integrating it into a contact center or launching a simple marketing campaign, it scales to meet customer needs in today’s messaging trends. And because it’s all backed by our infrastructure and local expertise, customers know they’re in safe hands.
What would you say to businesses considering investing in a communication platform right now?
Don’t wait. Customer expectations are evolving fast, and the companies that invest now will be the ones leading tomorrow’s messaging trends. A communication platform for businesses isn’t just about sending messages; it’s about building lasting customer relationships through smart, connected conversations. Best of all, it works for everyone—from small stores to large enterprises. With Telekom and Infobip, you’re not just choosing a platform, you’re choosing a partner that’s ready to help you grow.