How digitalization boosts businesses

Categories: Digital

Mastering the digital transformation journey needs the power of digital and human expertise.


Master the digital transformation journey

In the last few years, we have seen a significant acceleration of the digital transformation journey in Europe––especially in areas such as teleworking, e-commerce or automation. Along with the rest of the world, the continent experienced the COVID-19 pandemic, which had a major impact on digitalization and transformed how we work, how we communicate, and how we buy and sell. At the same time, a closer look at the economic landscape in Europe has revealed: the smaller the business, the greater the need for digitalization.


More digital growth and resilience in a hybrid world

When it comes to digital technologies, according to the European Commission, small and medium businesses (SMBs) in Europe fall far behind larger companies (although 76% of them prioritize digitalization, only one out of two SMBs is using new technologies to stay competitive). This is why a helping hand from a trusted partner is needed to lead the digital transformation journey to more growth, resilience, and competiveness.

One of the goals of Telekom Business Europe is enabling companies of all sizes, governments and the public sector to position themselves for the future, also in matters of a more cost- and energy-efficient as well as sustainable business. So, in a world where customer journeys increasingly depend on virtual or hybrid solutions, how do they remain competitive?


The perfect mix of technology and human power

Let's look at one exceptionally obvious shift that has been driven by digital techologies: These days, remote/hybrid and new work models have established themselves as a special dimension of a "new normal" in many sectors and geographical areas. Besides that, a professional digital presence, online marketing, and e-commerce channels are all essential to success and to increase productivity and to boost digital growth. Not to forget: IT security to ensure business continuity. Whether proven technologies or emerging applications such as Big Data analytics or AI support: Most digital solutions will not replace the human workforce entirely. Instead they will boost co-creation and give more time for equally important things in areas where people can develop and show their strengths.

That’s why, we at Telekom Business Europe follow a customer-centric approach rather than a pure technology-centric one. Because at the end of the day, it’s about using digital technologies to solve problems, overcome challenges, and increase revenue. And besides, another goal by digitalizing companies is giving employees more freedom for creativity, innovation, and to develop solutions and services further with a constant view to the future.


More support comes from EU Funding programs

In short: We offer end-to-end support for companies of all sizes and in all areas—from our networks, which are some of the best in the region, to both hardware and software. One goal for example, is to get that "in the office" feeling with secure access. Besides that, most of the IoT applications in our portfolio already meet the U.N. Sustainable Development Goals or have the potential to do so.

Furthermore, Telekom Business Europe even provides support in a specific area helping businesses assess their funding potential and accelerate their digital journey: We also support to identify possible funding programs provided by the European Union (EU) which help go digital with billions of euros in funding, from the Just Transition Funds (JTF) aimed at supporting the green transition to the Recovery & Resilience Facility program (RRF) reserved for small and medium-sized businesses. Just contact us!


Going digital for a productive and sustainable future

One thing is clear: It’s never too late to start transforming a business or organization to achieve an even higher level of growth, creativity, and resilience. Our shared goal with our partners and clients is to help businesses in all industries grow and thrive into a prosperious future by sustainable digitalization, no matter what tomorrow holds. At the same time, there are still differences in the degree of digitalization between companies of different sizes.

This not only highlights a need but also opportunities. We therefore give our all to ensure that especially small businesses can unleash growth by succeeding on their digital transformation journey by integrating and using digital technologies to get the best out of it.



  1. Digital Economy and Society Index (DESI). European Commission, 2022.
  2. Going Digital: The Challenges Facing European SMEs, KfW, 2019.
  3. Digital readiness of small and medium-sized enterprises, COSMOTE and ELTRUN, 2022.