Smells like success: secret recipe from a small-town flower shop

Categories: SMBs

Some small-town flower shops have a secret recipe for success. We spoke with Laura, the owner of a well-known city flower shop who wanted to expand her business to other cities without the costs of opening new stores and hiring new employees.


"Five years ago, I opened a website for my flower shop "Fiori" and I believe that it has helped me a lot to become the number one flower shop in town for all occasions. We don't lack work, but my ambitions have always been a little bigger," Laura tells us honestly. She wanted her meticulously arranged bouquets to be enjoyed by residents of the whole country. Although her flower shop had very good income, opening new locations and hiring new employees was out of the question. "For me, a successful but sill a small entrepreneur, these were, simply, too high costs." She decided to upgrade her website by adding a web shop through which clients from any part of the country can order their flower bouquets. "Apart from ready-made bouquets, I also wanted to keep the possibility that we offer in the physical branch, which is the creation of bouquets as desired. Customers choose the desired type and quantity of flowers, decorations, and colours of ribbons, while the price of the created bouquet is automatically calculated on the page".

By ordering through the web shop, ready-made bouquets can be delivered to the desired address the next day, and bouquets on request in two days. When choosing a bouquet in the web shop, there is also a form for a personalized message so that clients can write whatever they want to their loved ones. "Personalized messages have always been in great demand, so we definitely wanted to keep that addition in the online version as well." When she saw how business through the web shop flourished, Laura was given room to increase her offer and so now, in addition to classic bouquets, she also offers gift packages for corporations, such as "Packages of flowers, wine and chocolates". "Doing good business, opened the possibility to expand the offer and now we cooperate with many of our companies, especially towards the end of the year when it's time for Christmas gifts that corporations send to their clients," Laura said proudly. 

By thinking outside the box and weighing future costs, she managed to become the most famous flower shop in the country from a small entrepreneur.



  • Visibility and reach: The Internet has a global reach and can show your brand to far more people than is physically possible for your branch office or sales team.
  • Informing users: Your website will help keep people up to date with new products, promotions, and special offers.
  • Availability 24/7: Your web shop or website works for you 24 hours a day, 7 days a week, 365 days a year.
  • Trust and credibility: A brand that can be trusted is one that has been around for a long time, it is recognizable, has loyal customers and keeps its promises.
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  • Promotion and sales: Pay per click or impression ads are an effective way to advertise on Google and a great way to reach more potential customers.



There are a large number of potential customers on the Internet every day, so your website is the first stop for a potential customer and client. For simpler and faster product sales, a web shop is the ideal choice as a store that is always available to your customers. You don't need to know how to code, create websites or web shops or maintain them yourself. With our services for small and medium businesses, our experts will create a new website, web shop or both for you and maintain them for the entire duration of using the service. They will also adjust the content for better visibility on search engines (SEO optimization), place the website (hosting) and maintain it during the entire duration of using the service. 


Contact us to learn more.