HOW BUSINESSES CAN WIN THE COMMUNICATION GAME IN A MULTI-CHANNEL WORLD
Imagine a world where you can manage all your customer communication for marketing, sales, and support with just a single platform. Happily, this is no longer a futuristic idea. With today’s omnichannel solutions—like a communication platform for marketing, campaigns, and more—it’s a very real opportunity. But before we look at how you can do this in your business, let’s find out why this matters more than ever.
COMMUNICATION HABITS ARE CHANGING FAST
The way customers are communicating is changing—and this also applies on to how they interact with businesses. In our increasingly digitalized world, traditional communication channels are giving way to modern digital solutions and marketing communication tools. While people used to pick up the phone or send an email, today they’re more likely to get in touch with a company via chat apps, social media, or instant messaging.
But not everyone is moving at the same speed. Different generations have different preferences in how they communicate. While baby boomers often prefer phone calls and face-to-face interactions, Generation X is more likely to use emails or text messages to keep things concise. And let’s not forget Generation Z. They live on social media and chat apps, preferring creative, authentic, and sometimes humorous communication with storytelling. [1]
